Greenpeace Essay Example | Topics and Well Written Essays - 1000 words

Greenpeace - Essay Ex bountifulIt is a highly organized group with central office all everyplace the world. Likewise, the organizational tier is well-defined with its members performing specific tasks within their definite department. The need to get their message across is perceptively an serious part of the core goals of the association. To exemplify, even its founders have become known as writers, writing their exploits and history by authoring books. This can be deduced in the simple concomitant that it is inevitable that word into paper is all part of achieving their goals. Evidently, Greenpeace has its own publication and a press centre. Thus, it can be foreseen that it can be qualified within the categories defining treat communities. At the heart of its advocacy campaigns is the need to encourage people and raise their awareness and to call for action. Environmental writing has in itself evolved staggeringly over the years. It has now become a recognized genre of writin g and is an integral part of the entire environmental discourse. Divide still prevail over the critics in determining the viability of sometimes thought pop scenarios that range up to the extremes of end of the world proportions with the most basic inclination to pacify especially untechnical readers on its veracity. Rachel Carsons Silent Spring is definitely a classic example of a book rousing dissention. The success of Carsons apocalyptic level spawned both criticism and imitation (Killingsworth and Palmer 31). Since then, many authors and scientists have reacted by releasing their own texts. As a result, environmental debates had been fought not only by advocates that well with the use of science as arsenal to support claims. John Swales proposes the commonly accepted categories in understanding the defining characteristics of discourse communities. He maintains that discourse community is distinct from both speech community and speech fellowship. To determine the personifyen ce of a discourse community, six criteria must be present as a prerequisite. First, it must have a communality of interest such that in that respect must be a shared goal among its members. Second, there are mechanisms for intercommunication that exist exemplified by a forum where there is participation within the group for members to interact. Third, the communication process is prevalent in the discourse community for a progeny of reasons including exchange of information and feedback including improvement. Fourth, the brooked advancement to develop discoursal expectations that involves suitable topics and the function of their communication that the output will elicit. Fifth, in relation to all the previous categories, there must be an inherent dynamic to enhance the terminology common to the discourse community. Finally, the expanse of the membership and a vitality to an extent that there is ample significant and proficient expertise in such a way that the discourse community survives despite the absence or separation of one or some of its members (212-213). Greenpeace has evolved to be a sizeable force with its presence seen in various parts of the globe in various activisms all toward environment protection. In their own words Greenpeace is a global environmental organization with its main office in Amsterdam and with 28 regional offices outside it spread out in more than 40 countries. Each of these headquarters are given independence in carrying out their local strategies and in finding support from donors to sustain their work (Greenpeace International, par. 1). Apart from the commonly known staple exploits of the group, it has its own