Operations Decision Assignment Example | Topics and Well Written Essays - 1500 words

Operations Decision - Assignment ExampleThe main discrepancy between this Company and its main competitors is that it very tasty and grievous to look at low calorie food stuffs that are also healthy. With much and more people increasingly focusing on healthy eating, the company also manages to constantly outshine its key competitors that have much higher calorie foodstuffs. just about residents in the UK prefer low calorie foods since they are much more concerned about their health than in the previous years. This hands the company an added emolument over its competitors like KFC and Mac Fries that have higher calories food on their respective menus. Most of its customers are of the ages from 20 to 55 years sexual climax from all the socio-cultural backgrounds. Amongst the two genders, women form the largest segment of their customers since they tend to watch their health and weight much more keenly than their male counterparts..These refer to the internal and impertinent facto rs that affect the companys marketing opportunities. This analysis identifies the strengths, weaknesses, opportunities and threats, which are significant in determining actions or aspects that are necessary for the marketing plan.The company tries to come good food in a simple and more sustainable manner while at the same time striving to meet its moneymaking(prenominal) goals. The company has ensured that it is capable of balancing the four main elements of marketing so as to achieve the above states objective. A successful product or attend has to incorporate a distinctive marketing mix for it to be successful. The right mix of these elements will ensure the company has a higher chance of achieving this stated objective that leads to increased customer satisfaction. This consists of four Ps that include product, price, place and promotion. In the food and beverage industry, the product has to look and taste good as well as constituting the right ingredients. The products price s also need to be